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![White C 2_edited.jpg](https://static.wixstatic.com/media/cdcece_3e53b204d77449d7bc192ddc482938b1~mv2.jpg/v1/fill/w_492,h_277,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/cdcece_3e53b204d77449d7bc192ddc482938b1~mv2.jpg)
![white-claw-vodka-soda.jpg](https://static.wixstatic.com/media/cdcece_26f769e1b9b64583a773022db0778aed~mv2.jpg/v1/fill/w_127,h_126,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/white-claw-vodka-soda.jpg)
BOLD. ASPIRATIONAL. SUPERLATIVE.
I have done tonnes of work for White Claw. Internally, I was referred to as their walking TOV guide. I've covered everything from the nitty-gritty of redoing their entire suite of product descriptions and brand guidelines, right up to billboards and the launch of their vodka. I've put a small selection below, but let me know if you're thirsty for more.
![Screenshot 2022-12-02 at 10.57.09.png](https://static.wixstatic.com/media/cdcece_1c5ac5d7f527457c8cff7c3f0c30f471~mv2.png/v1/crop/x_0,y_5,w_1426,h_711/fill/w_483,h_241,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Screenshot%202022-12-02%20at%2010_57_09.png)
![Screenshot 2022-12-02 at 10.56.27.png](https://static.wixstatic.com/media/cdcece_905d69fe089a4b1eb9f6751a93a10432~mv2.png/v1/crop/x_0,y_9,w_1425,h_705/fill/w_483,h_239,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Screenshot%202022-12-02%20at%2010_56_27.png)
![Screenshot 2022-12-02 at 10.57.38.png](https://static.wixstatic.com/media/cdcece_f11ab9b5093d43f69e7d9c49e5994915~mv2.png/v1/crop/x_0,y_7,w_1388,h_695/fill/w_481,h_241,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Screenshot%202022-12-02%20at%2010_57_38.png)
![Screenshot 2022-12-02 at 10.58.11.png](https://static.wixstatic.com/media/cdcece_6bdb16197b734e5eb3c76fba20401b9d~mv2.png/v1/crop/x_0,y_17,w_1365,h_685/fill/w_480,h_241,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Screenshot%202022-12-02%20at%2010_58_11.png)
![Screenshot 2024-06-03 at 12.28.02.png](https://static.wixstatic.com/media/cdcece_e178df8a52d34a77aaa03c70cd7198a9~mv2.png/v1/fill/w_600,h_315,al_c,q_85,enc_avif,quality_auto/cdcece_e178df8a52d34a77aaa03c70cd7198a9~mv2.png)
![Screenshot 2024-06-03 at 11.54.17.png](https://static.wixstatic.com/media/cdcece_75a3409630c744a1af15802db016cd31~mv2.png/v1/fill/w_600,h_317,al_c,q_85,enc_avif,quality_auto/cdcece_75a3409630c744a1af15802db016cd31~mv2.png)
If you want to really nerd-out about product descriptions done properly...
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